Managing a fleet comes with many challenges, from reducing downtime to ensuring on-time deliveries. To overcome these hurdles and run a fleet efficiently, you need the right data at your fingertips. That’s where trailer telematics and tracking systems come into play. By collecting and analyzing trailer data, you can streamline operations, reduce costs, and see significant returns on your investment (ROI).
In this article, we’ll explore how trailer tracking and telematics can help you manage your fleet more effectively, highlighting the key areas where you’ll see the most significant benefits.
Key Takeaways:
- Focus on your fleet’s specific goals to get the most out of trailer telematics.
- Avoid data overload by tracking the metrics that matter most, like reducing downtime or improving safety.
- Choose a telematics system with features like real-time insights, customizable sensors, and user-friendly dashboards.
- Use trailer tracking and telematics to make better decisions about maintenance, routing, and compliance, saving you money in the long run.
Understanding Your Fleet’s Path to Maximizing ROI
No “one size fits all” strategy for maximizing your trailer-related data exists.
We partner with the team at FleetPulse to deliver a smart trailer telematics platform with real-time data to help you get the most out of your trailers. We encourage you to think through the specific goals you are trying to achieve and then work with us to determine which telematics solutions best supports those goals.
“At FleetPulse, our conversations focus on unlocking value in four key areas: Optimized Fleet Performance, Maximized Trailer Utilization, Security and Load Integrity, and Improved Safety and Compliance,” says Carl-Christoph (CCR) Reckers, CEO of FleetPulse.
“By identifying operational obstacles and aligning with your long-term goals, we collaborate to chart the best and most efficient pathway increased ROI.”
Rifle Shot vs. Shot Gun Blast
Today’s technology gives you more opportunities to improve fleet efficiency than ever before. However, interpreting the vast amount of trailer data can feel like drinking from a fire hose. Rather than trying to track everything at once, focus on specific aspects of your operation that you want to improve. By narrowing down the data you pay attention to, you can avoid drowning in information and pinpoint the insights that will have the most significant impact.
Here are some areas CCR suggests where trailer tracking and telematics can deliver real ROI gain:
“Since the challenges and goals are different from one business to the next, the value-add possibilities of untapped trailer data are limitless,” CCR says.
Get the Most Out of Your Telematics System
Once you’ve determined your goals and which metrics to watch, it’s time to dive into the features of your device to ensure you’re achieving the highest ROI. CCR suggests looking for these features in a trailer telematics solution:
- Flexible, adaptable solution that meets fleets where they are in size and may be scaled for future growth
- It goes beyond GPS to deeper, real-time insights
- A dashboard that simplifies trailer data monitoring and management
- A sensor offering for customization capabilities
- Tailored delivery and reporting of actionable insights
- A strong customer support success team
- Built-in technology at the OEM option for seamless integration in new trailers, with aftermarket options available from a nationwide network
“Trailer intelligence began with trailer tracking, which is really focused on location data,” CCR says.
“Today, trailer telematics is so much more—it can transform the industry’s historical “black box” into a smart asset, leveraging trailer sensor data, real-time video feeds, cargo sensors, etc.—proactively informing operations, maintenance, and investment decisions.”
With relatively low effort and investment, you can use actionable insights to maximize nearly every aspect of your operation, from fuel savings to preventative maintenance, ROI, and long-term utilization.
Want to learn more about how trailer telematics can boost your fleet’s ROI? Contact us today!
