PRIVACY POLICY

Great Dane Privacy Policy

Last Updated: December 12, 2025

This Privacy Policy (“Policy”) applies to personal information collected and processed by Great Dane LLC (“Great Dane” or “we”). This Policy describes how we collect and process personal information on our website, www.greatdane.com (the “Site”).

Applicability

This Policy applies to the personal information we process from third party sources and from the Site. Personal information, as used in this Policy, means information that identifies, relates to, or could reasonably be linked with you or your household. This Privacy Policy explains our information practices, the kinds of personal information we may process, how we use and share that personal information, and how you can exercise the choices you may have.

Personal information does not include:

Publicly available information from federal, state, or local government records.
Aggregate Data (defined below).

Users with disabilities who wish to access this Policy in an alternative format can contact us by calling us at: 912-644-2100, emailing us at Marketing@greatdane.com, or writing us at Great Dane, 222 N LaSalle St., Suite 920, Chicago, IL 60601.

Purpose of Collection

By visiting the Site or agreeing to a contract that refers to this Policy, you agree to be bound by this Policy. You may not use this Site if you do not agree with this Policy.

We may change this Policy at any time by posting the revised Policy on the Site along with changing the “Last Updated” date above. Please check back periodically for the newest Policy.

If you have any questions about this Policy, or the practices discussed herein, please contact us at marketing@greatdane.com.

Sensitive Personal Information and Children’s Privacy

The Site is not directed toward or intended for children under the age of 18. We do not collect, and we are not processing or selling, personal information from any person we have actual knowledge is under the age of 18. Users under 18 years of age are not permitted to use and/or submit their personal information at the Site. Great Dane does not knowingly solicit or collect personal information from people under 18 years of age. If you believe we have the information of your child, please contact us at marketing@greatdane.com or request deletion through our webform below.

We do not and have not for the past 12 months collected, processed, shared, or sold sensitive personal information, as defined by applicable laws, such as a Social Security number, driver’s license number, state identification card number, passport numbers, account log-in information, financial accounts, debit or credit card numbers used in combination with any required security code, access code, password, or log-in credentials; precise geolocation; racial or ethnic origin; religious or philosophical beliefs; union membership; the contents of a consumer’s U.S. mail, electronic mail, or text messages; genetic data; sex life or sexual orientation; gender identity; mental or physical health condition, treatment, or diagnosis; genetic or biometric data for the purpose of uniquely identifying an individual; or citizenship or immigration status.

Third Party Privacy Policies

Social media sites, advertising publishers, applications on which they place advertisements, and any third party websites linked to from our Site, may also collect personal information from you for various purposes, including, but not limited to, providing advertisements about goods and services likely to be of greater interest to you. Great Dane is not responsible for, has no liability for, and has no control over the privacy practices of websites and mobile applications operated by any third parties. Please read the applicable privacy policies of such websites and mobile applications you visit to determine how they handle any information they collect from you.

Sources of Information

We collect personal information from the following categories of sources:

Directly from you when you visit the Site or create an account on the Site (“Account”).
Directly and indirectly from your activity on the Site as set forth in Section 8 below.
From publicly available sources.

Categories of Information We Process

We have collected and processed the following categories of personal information within the last twelve (12) months:

Category of Personal Information	Examples	Shared for a Business Purpose	Sold or Shared
Identifiers	Real name, postal address, unique personal identifier, Internet Protocol address, email address, account name, telephone number, or other similar identifiers.	Yes, with hosting, CRM, Marketing, and IT service providers	No
Internet or other similar network activity	Browsing history, search history, information on a user’s interaction with a website, application or advertisement.	Yes, with IT service providers	Yes, with marketing and advertising service providers
Business Information	Business contact information including individual name, title, company name, equipment for sale, category of interest, location email address, phone numbers.	Yes, with CRM and IT service providers	No
Professional or employment-related information	Resume or employment history, if you choose to provide it	Yes, with CRM and HR service providers	No
Geolocation Information	General location, if you choose to provide it	Yes, with CRM, marketing, and analytics service providers	No
Inferences	Inferences about buying intent, product interest, likelihood to purchase, other purchase behavior.	Yes, with marketing and analytics service providers	No

How we Use your Personal Information

Great Dane shares personal information from third parties as described herein to service providers as described above. The information we share may also be combined with first or third party data.

Without limiting the foregoing, in general we use your personal information for one or more of the following business purposes:

To fulfill or meet the reason for which the information is provided.
To provide your information to third party service providers.
To carry out our obligations and enforce our rights, including without limitation arising from the Site’s Terms of Use.
To improve the Site and better present its contents to you.
For customer service purposes and to respond to inquiries from you.
For testing, research, analysis and product development.
As necessary or appropriate to protect our rights, property or safety, and that of others.
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us is among the assets transferred.
With your consent, as prescribed by applicable law.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated or incompatible purposes without first updating this Policy.

Automatic Collection of Personal Information
- IP Addresses/Browser Type. Through the use of analytics and other applicable tools, we may collect certain non-personally identifiable information about you when you visit many of the pages of the Site. This non-personally identifiable information includes, without limitation, the type of browser that you use (e.g., Safari, Chrome, Internet Explorer), your IP address, the type of operating system that you use (e.g., Windows or iOS) and the domain name of your Internet service provider (e.g., Verizon, AT&T). We use this information to improve the design and content of our Services and to enable us to personalize your experience. We also may use this information in the aggregate to analyze Site usage.
- Cookies. When a user visits the Site, we place cookies, trackers, web beacons, or similar files (collectively, “cookies”) to assign a unique identifier to the applicable user’s computer or other device. We use strictly necessary cookies on the Site. These cookies are strictly necessary to provide you with the Site and available services thereon, and to use some of their features, such as access to your Account. Because these cookies are strictly necessary to deliver the Site, you cannot refuse them without impacting how our Site functions. You may be able to block or delete essential cookies by changing your browser settings.
  - We also use performance and non-essential cookies to help us analyze how the Site is being accessed and used, enable us to track performance, and secure the Site. For example, we use cookies to get insights regarding users and Site performance, such as page speed or to help us customize our Site and services for you to enhance your experience.
  - Finally, we may use targeted advertising cookies to make advertising messages more relevant to you and your interests. We sometimes use cookies delivered by third parties to track the performance of our advertisements. For example, some cookies remember which browsers have visited our Site. This process helps us manage and track the effectiveness of our marketing efforts.
  - To turn off non-essential cookies, please see the cookie banner on the Site.

How We Share your Personal and Business Information

In the preceding twelve (12) months, we have not sold personal information. We share personal information as set forth in the above chart.

In addition to the chart above, we share your personal information for the following purposes with the respective third parties noted below, as applicable.

Advertisers and Other Third Parties. Great Dane discloses information, including information that identifies you, to other third parties. Third parties Great Dane discloses information to may engage in Online Behavioral Advertising and the collection of Multi-Site Data as defined by the Digital Advertising Alliance. These third parties may use the information they receive about you to create other identifiers which they use for targeted advertising purposes.
Vendors and Service Providers. We may disclose any information we receive to service providers retained in connection with the provision of our Site and services. This includes, for example, marketing, analytics, fraud prevention, account security, and customer service. These service providers are prohibited from using the information we provide for purposes other than performing services for Great Dane.
Merger, Sale, or Other Asset Transfers. We may disclose your information, including information that identifies you, to effect a corporate transaction involving Great Dane, including a merger, acquisition, or otherwise, and to support the sale or transfer of our business assets or equity interests.
As Required by Law, to Enforce Laws and Similar Disclosures. We may disclose your information, including information that identifies you, to defend ourselves in litigation or a regulatory action; when required or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate; to enforce our rights or protect our property; to protect the rights, property or safety of others, investigate fraud, or respond to a government request; or as needed to support auditing and legal compliance functions.
Analytics. We use third-party services (such as Google Analytics) to help us understand how visitors interact with our website and to help improve our user experience.
Aggregate Data. We may also share aggregated and anonymized personal information with anyone for any lawful purpose, including without limitation commercial purposes, so long as such aggregate data does not identify individuals (“Aggregate Data”).
Consent. With your consent.

Data Retention

We may retain all categories of your personal information that we process for the maximum period permitted by applicable law, but in no event longer than 7 years. We may also use certain criteria to determine whether and when to delete certain categories of processed personal information including:

• Date of collection.

• Frequency of consumer interaction with our Site.

• Last interaction the consumer had with our Site, including formation of Account.

• Whether the purpose of collection has been completed.

Security

We protect the personal and business information we process both online and offline (to the extent that we maintain any personal information offline). All personal information is encrypted with advanced TLS (Transport Layer Security). Access to your personal information is strictly limited, and we take reasonable measures to ensure that your personal information is not accessible to the public. Only employees or third-party agents who need the personal information to perform a specific job are granted access to personal information. Our employees are dedicated to ensuring the security and privacy of all personal information. Employees not adhering to our firm policies are subject to disciplinary action.

Any servers that we store personal and business information on are kept in a secure physical environment. We also have security measures in place designed to protect the loss, misuse and alteration of personal and business information under our control. Please be advised, however, that while we take every reasonable precaution available to protect your data, no storage facility, technology, software, security protocols or data transmission over the Internet or via wireless networks can be guaranteed to be 100% secure. Hackers that circumvent our security measures may gain access to certain portions of your personal and business information, and technological bugs, errors and glitches may cause inadvertent disclosures of your personal information; provided, however, that any attempt to breach the security of the network, our servers, databases or other hardware or software may constitute a crime punishable by law. For the reasons mentioned above, we cannot warrant that your personal and business information will be absolutely secure.

In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies if we learn of an data breach with respect to your personal information. Please be advised that notice may be delayed to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.

If you have any questions about these security practices, please email us at marketing@greatdane.com.

Your Choices

Under applicable laws, you may have the below rights in and to your personal information. Please note that while some of the options below may assist you in opting out of advertising tailored to you, you will still see advertisements on certain sites.

Great Dane Marketing Opt Out. You may opt out of receiving promotional e-mail from Great Dane. To do so, see your Account settings or please click here. For e-mail, individuals may opt out at any time by using the unsubscribe mechanism within the e-mail, which allows individuals to manage their subscription preferences regarding Great Dane communications. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as sale confirmation, updates, and responses to direct requests.
Right of Access. You may request access to the personal information that Great Dane has processed about you. If you choose to request such access, you will receive both an email confirming our receipt of your request and a follow-up email with the information addressing these questions. Specifically, you may ask us to tell you: (a) the categories of personal information we have processed about you; (b) the categories of sources from which the personal information was collected; (c) the business or commercial purposes for which Great Dane has sold, or shared your personal information; (d) the categories of third parties to whom Great Dane has disclosed your personal information; and the specific pieces of your personal information Great Dane has processed and sold. If you request such access, to the extent any of the above apply to your personal or business information, we will provide you the information by email in a portable and readily readable format.
Right to Know. You havethe right to know the categories and specific pieces of personal information that we may process and sell about you, the categories of sources from which we sold your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information. That information is in the above chart.
Right of Deletion. You have the right to request that we delete any of your personal information that we process and sell, subject to certain exceptions. Subject to the time period allotted to comply with such requests, where we receive and confirm your verifiable deletion request, we will delete (and direct our service providers, contractors and/or third parties to whom we sold/shared your personal information, to delete) your personal information from our (their) records, unless an exception applies; provided, however, that in some cases, strictly for regulatory compliance purposes and to better evidence/honor opt-out/unsubscribe requests, we may retain certain items of your personal information on a de-identified and aggregated basis in such a manner that the data no longer identifies you. We may deny your deletion request if retaining the information is necessary for us or our service providers, contractors and/or third parties to whom we sold/shared your personal information, to:
1. Complete the transaction for which the personal information was collected, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our obligations in connection with our contract with you.
1. Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, or prosecute those responsible for such activities.
1. Debug products to identify and repair errors that impair existing intended functionality.
1. Exercise free speech rights, ensure the right of another person to exercise their free speech rights, or exercise another right provided for by applicable law.
1. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code Sec. 1546 seq.).
1. Enable solely internal uses that are reasonably aligned with user expectations based on your relationship with us.
1. Comply with a legal obligation.
1. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Right of Correction of Inaccurate Personal Information. You have the right to request correction of inaccurate personal information that we process. Upon receiving a verifiable consumer request for correction, we will make commercially reasonable efforts to correct information identified as inaccurate that we store about you. Where we correct inaccurate personal and/or sensitive personal information, we shall instruct all service providers and/or contractors that maintain such personal and/or business personal information in the course of providing services to us to make the necessary corrections in their respective systems.

Right of Non-Discrimination. We will not discriminate against you for exercising any of your rights under this Policy. Specifically, we will not:
- Deny you goods or services;
- Charge you different prices or rates for goods or services;
- Provide you a different level or quality of goods or services;
- Retaliate against any employee, job applicant or independent contractor; and/or
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Response Timing and Format. We endeavor to respond to all verifiable requests within forty-five (45) days of receipt. If we require more time (up to ninety (90) days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the twelve (12) month period preceding the receipt of your verifiable request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded. If we determine that a request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Verification and Appeal. We use a two-step information verification process to validate identity before requesting modification to personal and business information. To appeal our decision regarding a request related to these rights, you may email us at marketing@greatdane.com. In certain circumstances, we may decline a request to exercise the right, particularly where we are unable to verify your identity or if an exception applies.

Authorized Agents. You may permit an authorized agent to exercise any rights granted under applicable state laws as set forth above. To utilize an authorized agent, you must provide the authorized agent with written permission from you to act on your behalf for these purposes. When you use an authorized agent to submit a request, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the subject request. We may also require you to directly confirm with us that you provided the authorized agent permission to submit the request. Authorized agents may submit requests by emailing marketing@greatdane.com. We may contact you directly to verify the authorized agent’s status before completing such a request.

Exercising Your Rights. You can exercise any of your rights listed above by visiting our webform here, writing us at the contact information set forth above.