EMPLOYER BRAND CAMPAIGN

Answers to all your Employer Brand Campaign related questions

Great Dane is for those who have what it takes to be great. People who gear up, get work done, and push ahead in their pursuit of excellence in their career, in their community, and in life. This campaign highlights the greatness that comes from working at Great Dane with the primary goal of attracting top talent, increasing employee engagement, and fostering a sense of pride and belonging amongst existing employees. 

While we are united as one, working together to produce the best trailers and truck bodies on the road, each of our locations has distinct characteristics and connections to the local community. This new branding emphasizes each location’s culture, unique character, and values while staying true to Great Dane’s identity.   

The purpose of this guide is to provide visual, illustration, and headline direction so that anyone within the Great Dane network can bring this campaign to life. 

Employer Brand Campaign Guidelines

BRAND CAMPAIGN CREATIVE REQUESTS

Please refer to the steps below, as well as the detailed process information when submitting your Brand Campaign Creative request through the Com Ex portal.

 

PROCESS

To request specific creative services utilizing badge artwork, visit the Commercial Excellence Support Portal and fill out the Content Request Form with all required information. Once submitted, the Great Dane content/creative team will review the request and contact the requestor promptly to discuss next steps.

To access merchandise featuring the custom badges, visit the Great Dane store through the MyGD app by clicking ‘Shop’ in navigation, then click on the HR category to view the selection of items.

Content Request Form

HOW TO USE

Your badge is designed to be used on external and internal creative that focuses on employee recruitment and retention. 

See examples below of what is acceptable to use the badges on, as well as examples of what not to use them on. If you have questions about what you can and cannot use the badge one, please reach out to the Great Dane Brand and CX team.

 

POSTERS

POP UP BANNER

JOB FAIR MATERIALS

BILLBOARDS

EMPLOYEE SWAG

INTERNAL MURALS

SOCIAL MEDIA PROMOTIONS

PRESENTATIONS & INTERNAL COMMUNICATION

GDTV & MYGD APP

LETTERHEAD & BUSINESS CARDS

CORPORATE & VENDOR COMMUNICATION

PERSONAL CREATIVE

Brand Book Home Page