Strategic Partnership Announcement

Aurora and Great Dane Partnership Logos

Great Dane, LLC and Aurora Parts and Accessories, LLC announce strategic partnership  

(Savannah, Georgia – Sept. 1, 2020) – Great Dane, LLC and Aurora Parts & Accessories, LLC announced today that they have entered a strategic partnership, combining Great Dane’s best-in-class service to the goods mobility industry with Aurora’s aftermarket operational expertise, distribution services, and cutting-edge digital platforms.

With technology playing an increasingly critical role in every aspect of transportation, driving seamless experiences for customers is essential. Great Dane is focused on the future, looking for innovative ways to transform aftermarket services through preventative and predictive maintenance solutions provided by its telematics solution, FleetPulse.

Aurora’s nationwide footprint of parts distribution centers, extensive parts inventory, and investment in technology solutions allows Great Dane to build on its operational strength, while expanding company reach to continue its reputation of delivering best-in-class service to customers.

This partnership will offer a unique opportunity to leverage the strengths and networks of both companies, improving speed of service, expanding parts selection, and extending accessibility through robust technology platforms.

Additionally, Aurora will become part of Great Dane’s goods mobility ecosystem, a network of strong, value-driven, trusted partnerships which provides fleets with access to advisory support, tools, technologies, and delivery capabilities that drive a tangible return on their equipment investment.

“We are excited to partner with a great company like Aurora, whose vision aligns with Great Dane’s commitment to lead the goods mobility industry with best-in-class products and services,” said Dean Engelage, President of Great Dane.

“This new strategic partnership will strengthen both of our companies, while bringing a new level of service to the customers we are privileged to serve,” he shared.

This new venture will commence over the next few months as the Great Dane network transitions to the new elevated aftermarket system in partnership with Aurora’s nationwide network of distribution centers.

“Aurora is thrilled to partner with Great Dane,” said Brad Fulkerson, President and CEO of Aurora. “Fleets today rely on service shops to maintain all brands of equipment. This partnership brings tremendous benefits to both Great Dane and existing Aurora customers by offering the widest breadth of OEM products delivered through an industry leading supply chain and supported by a robust suite of technology tools.”

About Great Dane

Great Dane is the leading manufacturer of high-performance commercial transportation equipment, including dry and refrigerated trailers and truck bodies, as well as steel, aluminum, and combo platform trailers. Great Dane has a storied history in the commercial trucking industry and is a driving force in trailer technology, innovation, quality, and customer service. Headquartered in Chicago, Illinois, and with additional corporate offices in Savannah, Georgia, Great Dane has 10 manufacturing plants strategically located throughout the United States. The company’s network of corporate-owned branches, full-line independent dealers and parts-only independent distributors offers a broad range of distribution points for new and used trailers as well as aftermarket services across North and South America. Visit Great Dane online at

About Aurora

Aurora Parts & Accessories, LLC (, is the leading provider of Aftermarket service solutions for heavy duty trailering equipment in North America. Aurora’s cutting-edge technology platforms is supported by an industry-leading supply chain of three Product Distribution Centers and a dedicated fleet of delivery vehicles. Aurora’s national account program, FleetPerform, has over 1.5 million trailers enrolled in the program, or 25% of the U.S. trailer fleet. To better serve the fleet, Aurora has developed the industry’s most complete network of parts dealers and service shops.

Aurora’s expansive product breadth includes parts from over 300 suppliers covering all brands of trailers. Aurora’s eCommerce platform, Aurora Parts to Go, provides an “on the go” solution for equipment owners, small repair shops and mobile service technicians by helping connect them to Aurora dealers and an e-catalog of more than 17,000 trailer, chassis, and container parts.