After seeing an impressive demonstration of the Sahara CP truck body at the BevOps show in Las Vegas last year, the team at International Truck acquired a unit to take on the International DuraStar tour, part of a Big Ten Network program.
“The International DuraStar tour vehicle featured the latest in engine, transmission and truck body technology,” said Ramses Banda, medium-duty marketing manager for International Truck. “We were impressed with the Sahara CP design, rear frame, mounting system and overall construction.”
As part of its sponsorship of the Big Ten Conference, the vehicle was given to the Big Ten Network as the official equipment truck for “BTN Tailgate,” a program that aired live from college campuses on Saturdays this past fall. International Truck requested a truck body that would be light and durable on which it could display its graphics. The International Truck marketing team reached out to the Great Dane Truck Body sales team to purchase the unit for this promotional vehicle.
“Partnering with key truck OEMs and their dealer networks will allow us to demonstrate the features and superior construction of the Sahara product line. These initiatives are key to our distribution strategy,” said Eduardo Navarro, a Great Dane director of Business Development.
International Truck believes being easy to do business with is critical to delivering the very best to its customers. It looks for the same traits when choosing partners, like Great Dane. International Truck found that Great Dane’s products met spec requirements and the Great Dane team was accommodating, responsive and professional throughout the process.
